Those fuelish avatars

There are details to nit-pick, such as the fact that the electricity to run the players’ PCs seems to be double counted into both the cost of the avatar and the cost of the human player, but this calculation that Second Life avatars consume as much electricity as Brazilians is pretty interesting [via Clicked]. It’s an interesting ecological assessment of a new entertainment form, and a really interesting comparison of global resource consumption.

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