Communicating at Cross-Purposes

While taken from real life conversation in an ad agency, I suspect these “overheard” snippets of conversation at advertising agencies will ring true to anyone working with clients on design [via India, Ink]. Sure, much like “stupid user” humor, the humor is a catharsis but the professional has to realize that part of their job is to facilitate conversation with non-experts without demeaning them. On the other hand, how can you not love:

“I like the design but I think it ‘ll look better stripping all graphical elements, it ‘ll look more web 2.0-ish” (Agency, Creative Director to Designer)


“It’s amazing how well you interpreted the brief. This piece is exactly what we wanted, you could not have made it any better, I love it. But I also think it’s too good. This is for a bigger client, a more international one. We’re not like that. See if you can do something shittier that we can use.” (Client, Marketing Manager)

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