Don’t Look Now

In preparation for some work I’ll be doing this summer, I read Nielsen and Pernice’s Eyetracking Web Usability over the past few days. The book reports on the results of a massive eyetracking study that they performed to analyze how people use the web. My primary interest, actually, is in their methodology, which is not part of the book but is available free online as a separate report, “Eyetracking Methodology: 65 Guidelines for How to Conduct and Evaluate Usability Studies Using Eyetracking. But I thought I would start with the publication of the results, both to see what they had … Continue reading Don’t Look Now